October 7th, 2011

The Lighter Side of Selling II eBook

Richardson has released a new eBook called the Lighter side of Selling II – Sales Meeting Stories.  The Lighter Side of Selling II is a fun look at real stories, anecdotes, and other events that sales professionals have experienced during an actual Sales Meeting. Here is a sample story. To download the full eBook, please click here.

A Not So Bright Idea

So here we are, company president, VP of sales, sales rep, and technical specialist, trying to close a million-dollar deal. Months of quotations and negotiations and presentations had led us to this point. It was time for the final deal. The location was a small inner office without exterior windows at the customer’s shop. After about an hour of small talk, it was time to get down to our final numbers. It was our president who confidently made our best and final offer. The customer inquired, “Is that your best offer?” Our president replied, “Yes it is.” The customer promptly stood up, quickly walked to the door, opened it, turned off the lights, and walked out, shutting the door behind him. There, sitting silently in pitch blackness, was our president, vice president, sales rep, and technical specialist with nothing left to do but feel their way to the door and the light switch and find their way out. In the end, we found a way to brighten up the deal and make the sale.

That was one of the most effective negotiating ploys I have ever witnessed or heard of.

To download the full eBook, please click here.


To learn more about Richardson’s comprehensive sales training and performance improvement solutions visit us on the web at www.richardson.com

About The Author: Richardson Sales Training

Richardson helps leaders to execute their sales strategy and bring their sales vision to life. We help you establish sales best practices, evaluate talent, build capability and consistency through world class training, and drive change through your ranks. Our solutions reflect your organization’s unique culture and values, which drives adoption, sustainment and results.

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