August 22nd, 2012

Complimentary White Paper – Six Best Practices for Leveraging Strategic Accounts

Strategic Accounts

Complimentary White Paper – Six Best Practices for Leveraging Strategic Accounts to Consistently Achieve Annual Sales Success

Successful sales leaders build their reputations on meeting or exceeding target revenue goals each year. Many sales leaders, however, fall short of their annual “number.”  More often than not, the defining difference between success and failure comes down to sales strategy. Download Dario Priolo’s, Richardson’s Chief Strategy Officer and Gregg Kober, VP Sales Enablement, new white paper to discover the six best practices you can leverage with strategic accounts to achieve annual sales success. This hard hitting paper, produced with SellingPower Magazine, focuses on:

  • How to name a client as a strategic account
  • Personality traits and skills that make a great Strategic Account Manager
  • Management tips for maintaining an excellent relationship with strategic accounts
  • Intelligent ways to grow your strategic accounts

Strategic Accounts

Six Key Account Best Practices to Help Execute Your Sales Strategy. Click here to download.


About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

One Response to “Complimentary White Paper – Six Best Practices for Leveraging Strategic Accounts”

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