September 27th, 2012

Richardson’s Sales Excellence Review Named to Top 50 Marketing and Sales Blogs

Richardson is very excited to announce that The Richardson Sales Excellence Review has been named to the Top Sales World’s Top 50 Marketing & Sales Blogs 2012

A team of independent researchers used the following criteria to benchmark each selected blog:

  • Quality of the written word, including use of grammar, punctuation and originality
  • Ability to educate or entertain – specifically, giving something back rather than “pitching” continually
  • Popularity – i.e. visitor numbers
  • Social media exposure – Tweets, LinkedIn/Facebook/Google+ promotion
  • Blog design – cosmetic appearance
  • Finally, regularity of posts.

“I know I speak for the entire Richardson team when I say that we are honored by this recognition,” Richardson’s Chief Strategy Officer and Editor of the blog, Dario Priolo said. “The Richardson Sales Excellence Review blog is designed to keep readers connected and informed, while providing a real-time tool for communicating and discussing critical topics that impact the execution of sales strategy.”

More than 100 popular sales and marketing blogs were assessed to compile a “best of” list, according to Jonathan Farrington, CEO of Top Sales World. “We believe we have recognized the best from that long list; the blogs that most positively contribute to the growth and efficacy of our industry and to the development of our up-and-coming leaders,” Farrington said. “This was a very rigorous process that included both subjective and objective evaluation. We are quite confident that the standout blogs in our industry have been identified—and duly recognized.”

About Richardson - Win-Loss Review

Richardson: Sales Training and Strategy Execution – helping leaders prepare their organization to execute sales strategies and achieve business objectives.

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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