October 1st, 2012

Richardson Clients Win Gold and Silver in Brandon Hall Excellence Awards

Brandon Hall Excellence Awards

Richardson Clients Win Gold and Silver in Brandon Hall Excellence Awards – Consultative selling skills and systematic approach to sales coaching and change leadership proven to help companies execute sales strategy and drive business outcomes


Richardson clients took top honors in the 2012 Brandon Hall annual Excellence in Awards for Learning, Talent Management, and Sales and Marketing. The awards included:

  • Gold, Best Model of a Growth Focused Organization — Cox Media
  • Gold, Best Program for Sales Training and Performance — Experian
  • Silver, Best Sales Leadership Development Program — Cummins

“We congratulate our Richardson client teams at Cox Media, Experian, and Cummins for their exceptional accomplishments and recognition from Brandon Hall,” said Richardson President and CEO David DiStefano. “We are privileged to be strategic partners with such forward-thinking companies and to have the opportunity to help them strengthen their sales culture, build competitive advantage, and assist them execute their sales strategies. Today’s selling environment has never been more competitive, and we at Richardson are committed to helping our clients execute their strategies through a proven process of talent and organizational readiness, sales force development, and sustainment of change initiatives,” DiStefano said.

Richardson worked directly with the award-winning clients to create a truly customized solution relevant to each sales team, with the overall programs designed to ensure sustained behavior change and provide measurable results.

The 2012 Brandon Hall Excellence Awards are often called the Academy Awards for Learning, Talent, and Business executives. The program, pioneered in 1994, was one of the first of its kind in the Learning industry. Entries are evaluated by an expert panel based on the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

Mike Cooke, Chief Executive Officer of Brandon Hall Group, Inc. added, “This year’s winners should be very proud of their achievements, especially based on the rigorous judging process all submissions underwent. We are honored to recognize the award winners who exemplify a high standard of performance in their organizations and demonstrate clear, measurable business results through these innovative programs.”

To learn more about the Brandon Hall Awards, please click here

About Richardson - Win-Loss Review
Richardson: Sales Training and Strategy Execution – helping leaders prepare their organization to execute sales strategies and achieve business objectives.

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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