October 12th, 2012

Sales Performance Optimization (SPO) Survey

Sales Performance Optimization

Sales Performance Optimization (SPO) Survey

CSO Insights is conducting their 19th Sales Performance Optimization (SPO) survey, the past results of which have been featured in Business Week, Harvard Business Review, Fortune, etc.

As a study partner, Richardson would like to encourage you to take part in this new survey. In return for your participation, CSO Insights will ensure you receive the full 200+ page analysis when they are published in January 2013. This will allow you to not only benchmark how you did in 2012 but also leverage the insights of your peers to optimize your sales performance in the coming year.

In addition, you will be able to immediately download CSO Insight’s analysis on The Anatomy of a World-Class Sales Organization upon completing the survey.

Richardson: Sales Training and Strategy Execution – helping leaders prepare their organization to execute sales strategies and achieve business objectives.

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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