Monthly Archives: January 2013

January 9th, 2013

Innovative Sales Training Reinforcement Tool, Richardson QuickCheck™, Wins Two Gold Medals

Sales Training Reinforcement

Richardson QuickCheck™ Wins Two Gold Medals

The Brandon Hall Excellence in Technology Awards recognized Richardson’s QuickCheck™an innovative sales training reinforcement tool, with two gold medals: one for Best Advance in Unique Sales and Marketing Technology and the other for Best Advance in Sales Training Software Platform.

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January 7th, 2013

5 Strategies for Changing Customer Buying Behavior

Customer Buying Behavior

Customer buying behavior is changing. As a result, you must assess the ability of your sales team to adapt, serve, and exceed these evolving expectations.

Trends in Customer Buying Behavior

Informed Consumers Are Empowered Buyers

Technology and consumers’ willingness to share information and opinions has dramatically influenced buyer behavior in recent years. However, the nature and pace continues to evolve. Consider the following examples:

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January 4th, 2013

How to Make Sales Training More “Sticky” and Drive Sustainable Behavior Change

Sales Training Sustainment

How to Make Sales Training More “Sticky” and Drive Sustainable Behavior Change

Is your sales training “sticky?” It should be, but for many companies, it is not.

Companies invest heavily in sales training to improve their people and processes. Business leaders want to affect a change through training that will impact their business through new skills, knowledge, and behaviors. Committing to training employees and sales reps is often a significant investment of time, money, and lost opportunity. So it should be no surprise that sales leaders want and expect to see a return on that investment.

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