March 13th, 2013

5 Best Practices for Driving Strategic Initiatives and Change Through Your Sales Force (Video Blog)

Sales force change

 5 Best Practices for Driving Strategic Initiatives and Change Through Your Sales Force (Video Blog)

(If you are having troubles veiwing this video, please click here )

According to the Economist Intelligence Unit, companies typically deliver only 63 percent of their strategy’s financial performance potential. There is no shortage of great ideas sales leaders can use to annihilate their competition and blow past their targets. But if it were that easy, the average tenure of a sales leader would surely be more than 18 to 24 months. Please join David DiStefano, former CEO of Richardson and Dario Priolo, former Chief Strategy Officer of Richardson for this interactive video presentation from SellingPower’s Sales 2.0 conference.  David and Dario share with you five high-value best practices that will help you drive the change necessary to execute your strategic initiative more effectively.

To learn more about Richardson’s Award Winning sales training and strategy execution solutions, please visit

About The Author: James A. Brodo

Jim Brodo is the former Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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