March 25th, 2013

Is Content the new Source of Sales and Marketing Disconnect? Take our Survey!

Content marketing has emerged as the “strategy de jour” for B2B marketers. According to the Content Marketing Survey Report published by E-Consultantcy:

  • Over 90% of respondents believe that content marketing will become more important over the next 12 months.
  • Nearly three quarters (73%) of digital marketers agree that ‘brands are becoming publishers’.
  • Top content marketing objectives include: Search engine optimization, inbound lead generation, positioning a brand as a thought leader in your space

Marketing is creating all of this thought-provoking content and spending tens of thousands of dollars (or more) to license and underwrite research from industry think tanks. They are sprinkling content all over the Internet, optimizing it for the top search key words to generate traffic and inbound leads, blasting it out to their email lists, and driving it through LinkedIn, Twitter and, even now, Facebook.

As a sales leaders, manager or rep, we want to know how well this strategy is working for you and how your organization can better leverage marketing content to help you sell more effectively. Please take our 2 minute survey to participate, and influence thinking on improving sales and marketing alignment in this emerging area. Click here to take the survey.

If you complete the survey and leave your name at the end, you will be automatically entered to win an iPad Mini!

Thank you for your participation.

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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