Monthly Archives: May 2013
The Impact and Importance of Brand Adoption by Sales Reps and Managers
You may recall the research I presented a few weeks ago from the market research firm BuyerSphere that states the top two sources of information for executive-level buyers are the web and word of mouth. This suggests that executive level buyers are turning toward brand influenced engines for the information they desire.
Sales Reps and Managers tell us what they Really Think of Your Content Marketing Strategy!
In the era of online research and lead generation, content creation and optimization now play a crucial role for B2B marketers to drive traffic and leads and elevate the perception of a brand as a thought leader. In this age of the empowered buyer, there is no question about the importance of being found when the buyer searches, and being perceived as a leader with whom they want to work.
Companies want their reps to know how to cross-sell more to their existing customer base. For many sales reps, the thought of selling that one little extra or next big thing is very enticing. Your quota went up 10% this year, great! Just cross-sell a little bit more and you’ll be fine, right? If it were only that easy!
We started building out our list of why reps struggle to cross-sell. Please let us know if you have any to add. These cross-selling tips should help you get started mastering the art of the cross-sell!
Top 10 Disruptive Sales Technologies
Cloud computing has given us “software as a service,” disrupting the previous business model of selling suites of software to be installed on individual computers or network servers. The cloud has disrupted the market for storage. And if you even remember the once-ubiquitous floppy, is it the 3.5-inch, the older 5.25-inch, or the original 8-inch disk that once littered your desk?
Leaders Leading Change: How to Hold Each Other Accountable to Follow Through
“To be accountable means that we are willing to be responsible to another person for our behavior and it implies a level of submission to another’s opinions and viewpoints.” — Wayde Goodall
As a reminder, here is what we have covered so far and what we’ll cover here in our series on Five Essential Elements of an Effective Change Leadership Program:
Leading Change: How to Get Your Leaders Singing from the Same Song Sheet
A few years ago, a sales leader who we worked with on a sales transformation initiative confided in me. He pulled me aside and in a moment of truth admitted that he didn’t know what he should be doing on a day-to-day basis to drive the adoption of this big investment he had just made in his people.
How to Update Sales Talent Profiles without Tanking Your Business
Tinkering with your profile of a successful sales rep is risky business, but what can you do when you know the talent that got you where you are today won’t get you where you need to go in the future? For example, maybe you need to transition from a product to a solution-led sale, manage accounts more strategically, or take a more assertive insight-led sales approach. Your business is constantly changing, and you probably have good reason to redefine the attributes of your future top performer. How can you make this transition to minimize risk and disruption?