May 3rd, 2013

25 Top Sales Tools – Richardson Sales Blog

Sales Tools

25 Top Sales Tools for Sales People

When you think of typical sales tools, CRM software and services, such as, likely come to mind. While CRM is certainly an important aspect of a salesperson’s job, it’s by no means the end-all-be-all. In order to effectively prospect and sell, sales people and managers can and should take advantage of a host of tools and applications to guide their activities and help their efforts.

Here’s my list of 25 Top Tools for Sales People with brief descriptions and grouped by activity:

Sales Prospecting Tools for Finding Leads

Very few sales reps have an evergreen book of business. In addition to networking, these sales tools might help you find new business:

  1. LinkedIn — 200 million+ members. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights, and opportunities by company, industry, geography and role. Leverage groups and discussions.
  2. Twitter — Follow your clients and prospects, their colleagues, and their corporate accounts to stay on top of what’s important to them and their business. What are they saying, and who do they follow?
  3. Lead411 — Lead411 provides business e-mail lists, company addresses, executive e-mails, and phone numbers.
  4. NetProspex — NetProspex, voted Best Lead Generation Solution, is the fastest-growing and most accurate B2B contact information solution, providing new, targeted prospects.
  5. Google Maps — Find local businesses, view maps, and get driving directions in Google Maps.

Sales Tools to Help You Stay Informed

There’s no shortage of information out there, but you need to be able to sift through what’s most relevant to you and prioritize your time in reviewing it. These sales tools might help you keep up to date on the latest news.

  1. Evernote — The Evernote family of products sales tools help you remember and act upon ideas, projects, and experiences across all the computers, phones, and tablets you use.
  2. — Easily curate engaging magazines. Effectively feed your web presence.
  3. Feedly— Feedly takes your favorite websites and transforms them into a colorful and interactive mosaic. Sign up to personalize your experience.
  4. Flipboard — Flipboard is your personal magazine, filled with the things you care about. Catch up … Tap red ribbon, Accounts, select a network, and sign in.
  5. Google Alerts — Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your queries. Follow client or prospect organizations, and receive an e-mail when they’re in the news. Depending on the amount of news, you may need to refine your queries.

Sales Tools to Facilitate Live Conversations

Few sales reps are shy and likely prefer to have a live conversation. There are many new sales tools available that might help you connect with prospects one on one even when an in person meeting isn’t possible!

  1. ConnectAndSell — ConnectAndSell offers an order-of-magnitude improvement in sales productivity.
  2. — Phone dialer software. is the leading provider of inside sales software and solutions to respond immediately and persistently to leads. Make 350+ calls per day.
  3. ooVoo — ooVoo is a FREE video chat and instant messaging app for desktop, mobile, tablets, and Facebook. ooVoo lets you chat with up to 12 people for FREE anytime.
  4. Skype — Make internet calls for free with Skype. Sign up today and discover a whole new world of staying in touch. Not a tool for cold calling, but an effective one if you’re in that stage of not having met in person but want to enhance your relationship. More personal than a webinar.

Sales Tools for Sending Better Emails

E-mail is still a prevalent mode of communication. These sales tools can help you leverage your e-mail efforts and know what’s getting through, opened, and clicked on. Don’t underestimate the power of a good subject line.

  1. Rapportive — Rapportive shows you everything about your contacts right inside your inbox. We combine what you know, what your organization knows, and what’s on the web.
  2. Cirrus Insight — Rated #1 by Salesforce users. Create new leads and contacts. Save e-mails and attachments to Salesforce. Sync calendars.
  3. Boomerang — Boomerang is a plugin for Firefox and Chrome that adds scheduled sending and integrated e-mail reminders to Gmail.
  4. Yesware — An e-mail tool for salespeople. Track e-mails, create templates, sync with CRM, and more. Yesware helps you close more deals faster.
  5. Bananatag — Track e-mails from all clients. Know when your e-mails are opened or clicked.
  6. Streak — Streak is great for sales, but you can also use it for hiring candidates, handling e-mail support, organizing deal flow, fundraising, and organizing.

Video and Presentation Tools to Help You Make a Lasting Impression

According to Domo, there are 48 hours of video uploaded to YouTube every minute. Videos and savvy presentations might be just what you need to get the attention of your targets. Keep them professional and not too long. Leverage your charismatic sales leaders in a way that e-mail can’t do justice.

  1. YouTube — Share your videos with clients, prospects, and colleagues. Record brief tutorials, demos, or product descriptions to whet your prospects’ interest. Put your content experts on screen to help engage your targets.
  2. SlideShare — Offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents, and Adobe PDF Portfolios.
  3. Brainshark — Create online video presentations and mobile video presentations from PowerPoint or your other static content. You can also create voice-enriched video presentations.
  4. Screenr — Instant screencasts — just click record. Screenr’s web-based screen recorder makes it a breeze to create and share your screencasts around the web.
  5. Snagit — Snagit screen capture allows you to grab an image or video of what you see on your computer screen, add effects, and share with anyone.

Hopefully, this list gives you some ideas to help your selling and prospecting. Do you use a tool or application I haven’t listed here? Please let us know by leaving a comment along with the primary benefit to you.

Learn more about Richardson’s Consultative Selling Sales Training Solutions.

Consultative selling sales tools

About The Author: Dario Priolo

As Chief Strategy Officer, Dario Priolo is responsible for driving Richardson’s market, product, and corporate strategy and planning — sharing critical insights with clients to help them win in today’s changing market place. Dario gathers intelligence and market and customer knowledge to: drive Richardson’s innovation; ensure that Richardson offers the best and most relevant solutions for clients that exceed client satisfaction; and raise awareness of Richardson’s extensive capabilities with sales and business leaders.

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Dario Priolo

5 Responses to “25 Top Sales Tools – Richardson Sales Blog”

  1. May 03, 2013 at 10:15 am, Michael Bonner said:

    GREAT list – but there’s a glaring omission. I would think anyone in the sales learning / sales management / pipeline forecasting & lifelong improvement space would want to shout about our system: Pipeline Manager. Or maybe you just haven’t seen it yet. If not, let me give you a personal tour.
    Thanks for the list.


  2. May 03, 2013 at 11:23 am, Patrick O'Neal said:

    Nice collection. I use quite a few of the sites and apps you have here. I would urge you to take a look at “Prezi” – disruptive presentation app. It has completely replaced Powerpoint for me…


  3. October 29, 2013 at 5:54 pm, Nicholas Holland said:

    sales people are increasingly tasked with providing value before they’re actually allowed to pitch their products. If you have to provide content two prospects, there’s nothing better than for sharing information


  4. November 23, 2013 at 6:43 pm, hämorrhoiden Ursache said:

    Have you ever considered writing an ebook or guest authoring on other blogs?
    I have a blog centered on the same information you discuss and would really like to have you share some stories/information.
    I know my audience would value your work. If you are even remotely interested, feel free to
    send me an email.


  5. April 07, 2015 at 5:50 am, Techdaily said:

    We’re big fans of a number of these listed above. A few more that are top in our list: – a sales prospecting tool for finding and building targeted lead lists from search engines. The tool finds and verifies email addresses also allowing your sales reps to reach out.

    Crazyegg – a conversion rate tool which again is an absolute must. We’ve seen some dramatic increases in web conversions since utilising the tool online.


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