Video Interview with SellingPower: Managing Change in a Sales Organization
Today’s BLOG, Managing Change in a Sales Organization, appears Courtesy of SellingPower Magazine.
If you are having any difficulties viewing this video, please click here
We most certainly live in an age of accelerated change. In this interview, President and CEO of Richardson David DiStefano shares with you Richardson’s view on change management. Change is often tied to chaos and uncertainty, which makes implementing change difficult. Richardson responds with a change model outlined by A.D.K.A.R. – Awareness, Desire, Knowledge, Ability, and Reinforcement. These components help to build a process and a platform for leading a successful change initiative. As stated by DiStefano, when a company is in sync with change, the outcome is a smooth, continuous course toward achieving greater operational effectiveness.
Watch the interview here to see how you can facilitate change across your sales organization.
At the Boston Sales 2.0 Conference on July 15, Mr. DiStefano will reveal how sales leaders can introduce, execute, and reinforce strategic initiatives in a way that takes the chaos and uncertainty out of change.
Register now to join us in Boston; special discounted rates expire June 24.
Download our Complimentary Sales Force Change Report
To learn more about the Managing Sales Force Change study, please click here to download the full report.