June 20th, 2013

Video Interview with SellingPower: Managing Change in a Sales Organization

The Challenge of Managing Change in a Sales Organization

Video Interview with SellingPower: Managing Change in a Sales Organization

Today’s BLOG, Managing Change in a Sales Organization, appears Courtesy of SellingPower Magazine. 


If you are having any difficulties viewing this video, please click here

We most certainly live in an age of accelerated change. In this interview, President and CEO of Richardson David DiStefano shares with you Richardson’s view on change management. Change is often tied to chaos and uncertainty, which makes implementing change difficult. Richardson responds with a change model outlined by A.D.K.A.R. – Awareness, Desire, Knowledge, Ability, and Reinforcement. These components help to build a process and a platform for leading a successful change initiative. As stated by DiStefano, when a company is in sync with change, the outcome is a smooth, continuous course toward achieving greater operational effectiveness.

Watch the interview here to see how you can facilitate change across your sales organization.

At the Boston Sales 2.0 Conference on July 15, Mr. DiStefano will reveal how sales leaders can introduce, execute, and reinforce strategic initiatives in a way that takes the chaos and uncertainty out of change.

Register now to join us in Boston; special discounted rates expire June 24. 

Follow David DiStefano on twitter and LinkedIN

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Download our Complimentary Sales Force Change Report

Managing Sales Force Change
Managing Sales Force Change

To learn more about the Managing Sales Force Change study, please click here to download the full report.

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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