November 1st, 2013

Social Selling: How is Twitter Effecting the Selling Process?


Social Selling: How is Twitter Effecting the Selling Process?

Using social media in the sales process to drive leads, build relationships, and accelerate revenue is a hot topic, but it requires an expert balance of art and science. Deciding which social selling  tools you use will depend on what stage in the sales process you are in, what tools you have available, and of course which tools you are most comfortable with.

In the realm of social selling, Twitter is changing the game. It is now an avenue for sales people to build a personal brand in the social field and the sales field. Please join Jim Brodo, SVP Marketing of Richardson for today’s video blog, Social Selling: How is Twitter Effecting the Selling Process? Jim will review the use of Twitter as a very valuable social selling tool on three fronts:

  1. Providing insights
  2. Listening to what is being said about your company, industry, prospects, clients, or products
  3. Interacting with your selling ecosystem

Please click the following if you are having difficulties viewing our video, Social Selling: How is Twitter Effecting the Selling Process?

New From Richardson – Social Selling Training Webinars

Richardson has developed a series of webinars to help your team fully utilize social selling tools…whether they are prospecting for new business or further developing current clients.  Our webinars will introduce your sales team to both basic and advanced techniques of social media selling to provide practical knowledge and skills that improves research, drives lead generation, creates more referrals, and develops integrated connection strategies. To learn more about our in-company Social Selling Webinars, please email us directly at

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

On Social media:
Twitter | Facebook
James A. Brodo

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