December 5th, 2013

Update from Richardson


Richardson Sales Excellence Review Nominated for Top Sales Blog

Richardson is honored to announce that we have been nominated for two Top Sales World Awards!  The annual Top Sales & Marketing Awards contest recognizes “the heroes” of the sales and marketing space; to laud those companies and individuals who have gone that extra mile; who have been unafraid to challenge paradigms; who have had the courage to pioneer, when others remained wedded to the status quo.  This year Richardson was recognized in the following categories.  We would greatly appreciate it if you could take a few seconds to vote for us by clicking on the links below.

  • Top Sales and Marketing Blog
  • Top Sales and Marketing Thought Leader

Complimentary Webinar – Gamification and Mobile Reinforcement: Making Sales Training Sticky

 Richardson and Qstream are offering a complimentary webinar to introduce our groundbreaking technology from Harvard Medical School that helps sales reps remember complex processes and facts. This technology leverages mobile and social gaming to drive adoption and motivation and extends learning from weeks to years while maximizing your return on investment.

Richardson and SAVO Partner to help Maximize Sales Training Investment

Richardson has formed a partnership with SAVO Group, the market leader in sales enablement. The two companies are developing a Richardson configured edition of Sales Process Pro, a CRM-enabled tool that will maximize sales training investment and deal quality with a focus on continuous reinforcement and coaching at every stage of the sales cycle.

SAVO Sales Process Pro Richardson Edition gives companies an edge by systematically reinforcing Richardson’s methodology and training, enabling a seller and holding them accountable for verifiable outcomes at each stage of an opportunity. Through integration with CRM and robust analytics, Sales Process Pro Richardson Edition also provides sales leaders with better forecast accuracy and real-time visibility into seller behavior and deal quality.  To Learn more, please contact us at

About The Author: James A. Brodo

Jim Brodo is the former Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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