December 16th, 2013

Video Blog – Sales Coaching: Why do Companies Continue to “Not Coach”?

Sales Coaching: Why do Companies Continue to “Not Coach”?

Today’s organizations have finally realized the importance and value of sales coaching, but that doesn’t guarantee that it is always happening. The sales coaching training process starts at the top of an organization with managers, whom are responsible for coaching down. If managers are unable to grasp the learned skill of coaching, it will affect the rest of the organization as well. In this video blog, Richardson’s Andrea Grodnitzky, Senior Vice President, Global Performance Solutions, discusses what is preventing organizations from fully adopting coaching as a universal skill.

If you cannot view this video blog, please click here


sales-coaching-iconRichardson provides customized Sales Coaching training, in the classroom and on the Web. Our highly interactive and learn-by-doing approach helps to quickly deliver the process and skills that sales managers can immediately implement to coach their salespeople to their next level of sales excellence.  Whether managers have 1 minute or 30 minutes, we can help them develop an effective, practical process to empower their people to stretch beyond their comfort zone and learn new ways to accelerate performance and improve productivity. To learn more, please contact us at Click Here


About The Author: Andrea R. Grodnitzky

As Richardson’s Chief Marketing Officer Andrea is responsible for leading Richardson’s marketing team in increasing brand awareness and relevance. She prioritizes understanding the buyer journey to ensure the company adds value to customers at each step along the way.

As an executive sponsor, Andrea also frequently consults with clients on global, long-term solutions for multi-tiered audience levels. Because of this extensive, client-facing work, Andrea is one of Richardson’s key thought leaders in the area of sales performance improvement. Andrea frequently publishes white papers, blogs, and videos on various sales-related topics and speaks at client and industry events.

Andrea R. Grodnitzky

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