March 19th, 2014

Social Selling? Make sure to Ask for Referrals

Social Selling? Make Sure to Ask for Referrals

Using LinkedIn is a great opportunity to network and potentially receive referrals for new prospects or expanding relationships within existing accounts, but not before you get involved. Referrals are about “give to get” and this video blog post, Jim Brodo, Senior Vice President, Marketing, shares some quick steps to take before asking a LinkedIn contact for a referral, including giving recommendations for skills and competencies. Need some more tips? Contact Jim directly at james.brodo@richardson.com

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Learn more About Richardson’s Selling with Insights® Sales Training Solutions 

Richardson’s Selling with Insights® sales training program teaches your sales reps advanced preparation techniques and dialogue skills to effectively present insights, challenge the customer’s thinking, add more value, differentiate your solution, and build credibility as a trusted business partner. If you would like to learn more about Richardson’s Selling with Insights workshops and full seminars, please email us at info.richardson.com or click here to read more.

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About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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