June 6th, 2014

Richardson to Host Selling with Insights Workshop at Sales 2.0 Conference in Boston

Selling with Insights

Richardson to Host Selling with Insights Workshop at Sales 2.0 Conference in Boston

Richardson will be the host of a selling with insights workshop at the Sales 2.0 Conference in Boston on July 15, 2014. The workshop will focus on how sales teams can leverage insights to provide value to customers and win more deals.

Richardson’s President and CEO David DiStefano and Senior Sales Training Consultant Kim Dean will host the session. They will focus on sharing best practices to help salespeople to be able to make a connection with prospective customers. Throughout the workshop, attendees will participate in sample exercises that teach sales teams how to generate and deliver sales insights that will create credibility and differentiate their solutions from the competition.

In the interactive workshop, participants will learn:

  • A framework for leveraging insights and creating value for customers
  • A process for personalizing Insight Messages
  • Skills for effectively presenting insights, creating needs, and shaping the customer’s thinking toward engaging in the sale
  • Risks to avoid when leveraging insights during the sales process

“In today’s market, if you want to win, you must be able to differentiate from the competition,” says Richardson President and CEO David DiStefano. “We are excited to partner with Selling Power on this event to give sales leaders the opportunity to gain insight into some of the new sales skills that Richardson believes are critical to success.”


Richardson’s Selling with Insights® sales training program teaches your sales reps advanced preparation techniques and dialogue skills to effectively present insights, challenge the customer’s thinking, add more value, differentiate your solution, and build credibility as a trusted business partner. If you would like to learn more about Richardson’s Selling with Insights workshops and full seminars, please email us at info@richardson.com or click here to read more.

About The Author: James A. Brodo

Jim Brodo is the former Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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