January 15th, 2015

Social Selling Made Easy

Social Selling Made Easy

Social networks represent a huge lead generation opportunity for sales professionals. But taking full advantage of this opportunity – using the right social sites, connecting to the right people, posting with proper etiquette, and following company policies – can seem overly complex and overwhelming.

That’s why I’m so impressed with PeopleLinx. It makes the process so easy that I’m happily bestowing a Richy Award on it for Best Social Selling Tool.

social-selling

At Richardson, we test drive a lot of sales support and enablement tools; and, as a leader in sales training and performance improvement, we know a winner when we see one. We created the Richy Awards as a way to recognize cool, innovative, and standout products that make an impact on improving sales effectiveness and efficiency.

That brings me back to PeopleLinx. Created by early LinkedIn employees in 2009, PeopleLinx makes social selling easy. And that’s important because, as studies show, buyers now complete 60 percent of their decision process before ever contacting a sales professional. Buyers are also five times more likely to trust online recommendations from people they know than from brands. And social leads generated by individuals are seven times more likely to close than those generated from corporate accounts.

PeopleLinx takes advantage of cloud-based technology and integrates completely with CRM systems. It helps to drive new business using social networks by providing the tools required for social selling success. For example, sales professionals using PeopleLinx can easily achieve the following:

  • Enhance their personal brands by optimizing their social profiles.
  • Leverage networks to get warm introductions to sales targets.
  • Share relevant and engaging content that attracts leads.
  • Listen to social networks for business opportunities.

The system includes automated alerts to sales professionals when there’s new content available for sharing. They can then post approved content to multiple social networks from their smartphone, tablet, or computer. Salesforce.com integration delivers seamless access in the context of daily workflow, and gamification creates a competitive dynamic that spurs adoption. The impact of social sharing can be measured through analytics that track tasks completed, content shared, and interactions generated with potential prospects.

Whether you’re already immersed in content marketing using social media or unsure how to start, consider this final statistic: Research shows that sales teams hit their quotas 31 percent more frequently when they use LinkedIn, Twitter, and other social networks as part of their process. Now consider your approach, current or planned. Then do yourself a favor and check out PeopleLinx to, as its tagline says, “Empower your teams to drive awareness, leads, and deals through social networks.” It really is Social Selling Made Easy! 

If you would like to make a connection with PeopleLinx, please click here and we can make an introduction!

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

6 Responses to “Social Selling Made Easy”

  1. January 15, 2015 at 9:15 am, Mike Kunkle (@Mike_Kunkle) said:

    Nice to see the RICHYS come back, Jim, and great choice with PeopleLinx. I’ve enjoyed getting to know Michael idinopulous over there. They have a great white paper on enterprise adoption of social selling, too.

    [REPLY]

    • January 15, 2015 at 5:51 pm, Michael Idinopulos said:

      Mike–great to “see” you again, good sir. Thanks for the kind words!

      [REPLY]

      • January 17, 2015 at 10:47 am, Mike Kunkle (@Mike_Kunkle) said:

        You’re welcome, brother Michael.

        Hey, on a fun side note, in February, I’m sharing a stage again with our Client Forum cohort David Meerman Scott. We’re both running breakout sessions at a conference in LA. I’m talking about this new-fangled thing called “social selling.” You may have heard about it. 😛

        [REPLY]

    • January 15, 2015 at 11:38 pm, Tammy Bettelli said:

      Hi – Would it be possible to get a copy of the white paper?

      [REPLY]

  2. January 15, 2015 at 5:51 pm, Michael Idinopulos said:

    Thank you Jim. Here at PeopleLinx, we are so proud and honored to receive the Richy!

    [REPLY]

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