May 8th, 2015

Andrea Grodnitzky to Present on Selling with Insights at the 2015 ATD Conference

andrea-grodnitzky-selling-with-insights

Andrea Grodnitzky to Present on Selling with Insights at the 2015 ATD International Conference and Expo

Andrea Grodnitzky, Richardson’s Senior Vice President of Global Performance Solutions, will be speaking at the ATD 2015 International Conference & Exposition in Orlando, FL on May 20.

Grodnitzky’s session will cover how, globally, organizations are implementing a selling with insights sales approach. She will discuss how these organizations are using insights to guide their clients to make the best decisions for their businesses. Buyers today are equipped with unprecedented access to data and information, but Grodnitzky believes they need knowledge and context to help them sort through the noise. This session will discuss how now, more than ever, the sales dialogue is a critical part of achieving sales success with this type of selling approach and what it really means to deliver an insight that will add value to clients.

“We are all aware of just how dramatically the selling landscape and buyer behavior has changed in our information-rich, always-accessible, digital world,” says Grodnitzky. “In this session, I will discuss not only why a selling with insights sales approach is necessary in today’s selling landscape, but more on what this approach really entails and how to roll it out in your organization.”

She continues: “This type of selling approach creates value, value creation builds trust, and trusted advisors influence today’s ultra-informed buyer. I hope that attendees will gain an understanding of how this can lead to greater business results.”

The session information is as follows:

  • Session: W213 — How Are Fortune 500 Companies Adopting an Insights-based Selling Approach?
  • Wednesday, May 20, 2015
  • 10-11 a.m.
  • Location: W207AB

Grodnitzky recently wrote a blog that was featured on the ATD Sales Enablement blog, explaining why this type of approach is needed in today’s environment. Click here to read.

To learn more about Richardson’s Selling with Insights sales training solutions, feel free to e-mail info@richardson.com to contact us directly.

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Are you attending the 2015 ATD Conference? If so, please stop by booth #1412 to say hello to the Richardson team! Click here, or on the image below, to learn more about what we will be featuring at the booth and conference and to set up a time to get together.

sales prospecting tool

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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