September 10th, 2015

Complementary Research Study – Why Sales Training Reinforcement is a Must-Have

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Why Sales Training Reinforcement is a Must-Have

Richardson recently partnered with the Aberdeen Group to provide you with complimentary access to its newest research, Once is Not Enough: Why Sales Training Reinforcement is a Must Have. This report is a “must-have” that identifies the organizational best practices that “post-training reinforcement” companies invest in to emphasize how sales training is not only as an event, but as a lifestyle, that can achieve measurably better results. Here are some key findings that we thought you might find some of the data interesting:

  • 34% more of first-year sales reps achieve quota at organizations with post-training reinforcement
  • Companies that perform post-training reinforcement see a customer renewal rate of 74%
  • Post-training reinforcement companies are 64% more likely to collect sales lessons learned on the fly by the entire team and incorporate them into their sales methodology to promote cross- and up-selling

If you would like to access the entire report, please click on the banner below.

Click here to download the report


If you would like to discuss how a reinforcement process might help you gain better results from your training initiatives, please let me know.

Thanks in advance,

About The Author: James A. Brodo

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over a decade experience to this position with Richardson, where he oversees all marketing and communications efforts for the organization including SEO, SEM, planning, public relations, advertising, lead nurturing, and brand strategy. Jim is currently focused on updating the corporate identity, especially through the use of organic SEO and SEM tactics. He spearheaded the implementation of professional social networking strategies, launch of the new website, updated messaging, and marketing materials. In addition, Jim is credited for creating a content marketing syndication strategy that focuses on adding value to clients and prospects. As the leader of the corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

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James A. Brodo

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