June 9th, 2016

Richardson Launches New Sales Coaching Research Study

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Richardson in partnership with Training Industry, Inc., has launched a new Sales Coaching research study, Best Practices in Sales Coaching Across the Workforce. The complimentary research report is available for download by clicking here.

Richardson and Training Industry, Inc. conducted a comprehensive study on how organizations across industries are supporting sales coaching. The study focuses on how effective coaching programs create leadership alignment, build communication plans, and develop measurement strategies for their learning programs.

Companies that participated in the study completed a survey reporting their companies’ use of coaching programs in support of sales personnel. The research report outlines the key findings from the study, and based on the results, recommends seven best practices for implementing a successful sales coaching program.

By comparing effective and non-effective coaching programs, the study provides key best practices around sales coaching structure, coaching cadence, and coaching roles and responsibilities. In addition, the survey takes a look at generational influences on coaching and how successful coaching programs adapt to generational shifts in their workforce. The research study helps to define coaching best practices in effective sales organizations. In addition, the research also illustrates how vital it is for sales coaches to interact with their teams in a way that emphasizes their sales team member’s strengths and performance, as well as provides advice and on-the-job learning.

Click here, or on the image below, to download the report.

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About The Author: Meghan Steiner

Meghan oversees the planning and execution of all marketing and demand generation activities for Richardson. She is responsible for managing sales enablement and sales support efforts, creating new business opportunities, increasing company, product, and service awareness in existing and dormant accounts through integrated campaigns, partner marketing, product marketing, a and international marketing programs.

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Meghan Steiner

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