Viewing Posts for: Andrea R. Grodnitzky

May 10th, 2016

When Selling with Insights, Don’t Ignore the Rest of the Pursuit

selling-with-insights

An insight-based selling approached can help a seller differentiate themselves, drive business outcome-based discussions, create a sense of urgency in the buyer, and provide value to a customer or potential customer. But providing insights for the sake of insights can create risks that can have an adverse effect on the potential deal. Today we start a series of blog posts that will review three potential risks of adopting an insight selling approach. In my first post I will look at the importance of staying focused on the pursuit.

There is no doubt that leveraging insights in the sale is important today. You have been living under a rock if you are in sales and haven’t read about or experienced the changes in buyer behavior — they are more informed, have increasing demands, have set higher expectations, etc. The use of insights at the right time and in the right way can truly help a seller. Sellers can encourage customers to think about their business issues and needs in a new way. This includes helping the customer to get past their own misunderstandings and misperceptions in order to make the best decisions for the business. Sellers must bring relevant insights and ideas to create value in the buying experience itself rather than just in the solution that the seller delivers. If sellers themselves do not become a point of differentiation, they will find themselves responding to a set of requirements defined » Continue Reading.

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February 28th, 2014

Sales Dialogues – Provoking Needs, Can you do this?

provoke-sales-dialogues

Sales Dialogues – Provoking Needs, Can you do this?

When engaging in a sales dialogue with a prospect or client, it is important to acknowledge their current needs before approaching them with new needs. To provoke a need, sales reps can establish credibility by sharing insights and asking questions to better understand the client.

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February 21st, 2014

The Six Critical Skills of Selling: Are They Relevant Today?

six-critical-skills

Richardson’s Six Critical Skills are invaluable at all levels of the sales organization, as they provide a consistent methodology for sales reps. The Six Critical Skills represent the heart of the Richardson sales framework and are the foundation of a client-focused sales process. They allow users to create the building blocks for engaging dialogue, understanding client needs, closing business, and building long-term relationships. The Six Critical Skills are:

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December 16th, 2013

Video Blog – Sales Coaching: Why do Companies Continue to “Not Coach”?

In today’s video blog, Richardson’s Andrea Grodnitzky, Senior Vice President, Global Performance Solutions, discusses what is preventing organizations from fully adopting coaching as a universal skill.

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November 15th, 2013

What Makes a Good Sales Training Reinforcement Strategy?

sales-training-reinforcement

What Makes a Good Sales Training Reinforcement Strategy?

A good sales training reinforcement strategy requires early planning. One of the biggest mistakes I see our clients sometimes make is waiting until after the training is over to think about the actual reinforcement plan. You need to be thinking about your plan well in advance. And ideally, you should split it up into three phases.

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November 11th, 2013

Sales Training: The Importance of a Great Classroom Experience

Sales Training: The Importance of a Great Classroom Experience

In sales training, the classroom experience is a big differentiator. It’s simple, adults learn best by doing. If you are pulling sales people out of the field it is critical to make sure the classroom experience is customized and interactive through activities such as role playing for practice. Please join Richardson’s Andrea Grodnitzky, SVP Global Performance Solutions, for this video blog where she discusses the importance of the classroom experience in training the sales team. If you are having trouble viewing this video, please click the following – Sales Training, the classroom experience is a big differentiator

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November 8th, 2013

Creating the Skill and the Will to Unlock Sales Manager Coaching Power

sales-manager-unlock

Creating the Skill and the Will to Unlock Sales Manager Coaching Power

Sales managers are the force multipliers of productivity and key players for supporting change in your frontline sales force. Research from the Corporate Executive Board indicates that when training is complemented by in-field coaching and reinforcement, productivity is quadrupled from 22% to 88%. However, many sales managers are promoted based on their ability to sell, and the characteristics that contribute to a sales manager’s success as an individual contributor run counter to their role as a developer of others. Some sales managers lack coaching know-how and skill, while others don’t make time to coach.

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November 6th, 2013

Customized Sales Training: Why It’s Important and How We Do It

customized-sales-training

Customized Sales Training:  Why It’s Important and How We Do It

About a year ago, we published the results of a survey that found that customization increases the odds of a sales training initiative being effective.  This reconfirmed what we’ve believed for years and how we work with clients.  But, some buyers push back on customization, hoping to take a cheaper and easier path to success.  With this in mind, here’s a primer on why customized sales training is so important and how we do it.

Why does customization make for a better sales training program?

Clients often come to us with a particular business objective that they want to achieve, such as accelerating organic growth or growing market share.  Changing behavior is one of the paths to achieving that business objective.  To change behavior requires people to break old habits and learn the behavior.

We find that in order to really learn new behaviors and change old behaviors, you have to practice.  It is best to practice in as real-world a situation as possible so that sales reps see clearly how the training is directly applicable to them.  The training must be relevant and challenging, and this is why customization is so important.

Think about learning a new skill.  It is a leap to learn a new skill and apply it back to the real world.  You have to build that bridge for your sales reps by » Continue Reading.

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