Viewing Posts for: Karen Tilton
In my previous blog post I reviewed Why Building Rapport Matters. As the saying goes, you never get a second chance to make a first impression. So, before you make that next call or meet that next prospect, take the time to think about how you will establish rapport.Today, here are five tips to consider incorporating into your strategy to establish rapport and maintaining good relationships with clients:
Be genuine. First and foremost, be People can sense if you are faking interest, and they will be turned off right away. They make up their mind about who you are in the first minutes of an interaction. If they are not comfortable enough with you to trust your genuine interest, the relationship will be in trouble from the first conversation. Find commonality. Use social media tools like LinkedIn to find potential commonalities. Might your paths have crossed in a previous career? Did you work with someone the prospect has worked with? Did you go to the same school? Live in the same town? Beyond business commonalities, you may uncover personal commonalities, such as favorite bands, vacation spots, or family ties. Not all touch points can be uncovered online; sometimes, it is a matter of having a natural dialogue and good listening skills. That was how I learned that I knew the cousin of a prospect that I spoke with recently. While discovering a common acquaintance won’t guarantee business, it does open » Continue Reading.
Building rapport is a fundamental component of any client or prospect interaction. However, it still tends to get overlooked, even though it is a key element in establishing and expanding relationships. Rapport is the first step in Relating, which with Presence, Questioning, Listening, Positioning, and Checking, forms Richardson’s Six Critical Skills for effective client dialogues.
Building rapport is where sales professionals break the ice with prospects. Because this is often associated with chitchat and social graces, few sales professionals really prepare when building rapport. They take the Popeye approach: “I yam what I yam.” As a result, they miss the opportunity to differentiate themselves and make an important connection.
Building rapport with a sales prospect can be established or thwarted in minutes. And, contrary to popular belief, it is not all about being warm and fuzzy. Sometimes you are able to break that wall down, and sometimes you cannot, but I always try. It can be difficult when you don’t have a genuine connection with clients. How many times are you going to talk about the weather? You also don’t want to sound bored or like you are faking conversation.
This does not mean that without rapport, you will never win the business. It just makes interactions more difficult or awkward. You risk not having a champion, so there will be no one to advocate for you on the client side.
How do you win over clients if » Continue Reading.
Building Rapport Creates Long Lasting Connections
I have been working with a prospect over the past few weeks, and it has been a good journey. She is not even a confirmed client yet, but I am extremely excited about the possibilities. What makes me so optimistic, either for the short-term opportunity or a future relationship, is how we connected instantly.
There are different ways to build rapport. On a personal level, building rapport can be accomplished by developing commonalities in life: living in the same town, having the same vacation experience, what someone reads like articles or a newsletter, knowing the same people, etc. On a professional level, rapport can be built by simply giving free advice and making a genuine connection and being able to converse about similar interests. This can be as basic as a personal talk or just being sincere in your efforts about what is communicated to your prospects and demonstrating that you care about their needs and hope to become a true partner.
In the case of the prospect that I mentioned earlier, we did not have a personal connection at first. She had a clear need. She knew what she wanted to do, and she was doing everything the right way. Her next step was to choose a partner from the outside to come in and train her people.
Our connection came through an open and engaging dialogue. I listened closely to what she was saying, » Continue Reading.