Category Archives: cross-selling

August 7th, 2014

Cross-selling Effectively into the Crosswinds of Financial Services

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Cross-selling Effectively into the Crosswinds of Financial Services

It is said that oak trees grow strong in contrary winds. In the crosswinds of deregulation and re-regulation, financial institutions have gotten bigger, more complex, and more attuned to risk. As they turn up the pressure to drive revenue, cross-selling effectively takes on new levels of urgency and complexity. So, how does a client-facing professional stay grounded in these crosswinds while still advocating for his or her clients?

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