Category Archives: Gamification

March 22nd, 2017

Put Gameplay to Work for Your Sellers

Sales organizations face steep hurdles in today’s increasingly competitive market, where mobile technologies and ultra-informed buyers have forever changed the selling environment. Sales professionals — from new hires to veteran sellers — need the knowledge and skills to navigate in a digital world while still making personal connections with clients.

At Richardson, we know that learning to compete in new ways requires a new approach to training. While foundational sales skills are as relevant today as they ever were, the technology to engage, motivate, deliver, and reinforce learning has leapfrogged ahead. Combining technology with elements of gameplay is called gamification, and it is proving an effective way to keep learners engaged in content.

More rigorous than the name suggests, gamification applies game-design elements and principles in learning situations to create fun and engaging experiences. Games bring out natural tendencies to achieve, compete, and gain status or recognition. The serious business of making learning enjoyable leads to lessons that are sticky, meaning they are more easily and better retained. Online contests and leaderboards add friendly, competitive pressures within sales teams, which intensify engagement.

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April 24th, 2015

New Reporting Analytics Platform Launched for Richardson’s Sales Training Reinforcement Tool

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Philadelphia, PA — April 24, 2015 — Richardson, a leading global sales training company, announced today the launch of a new and improved, back-end, real-time reporting analytics platform that will further enhance the effectiveness of their award-winning, mobile sales training reinforcement tool, Richardson QuickCheck® powered by Qstream®.

Richardson QuickCheck is an e-mail-based program that leverages salespeople’s mobile devices in order to deliver daily, bite-sized learning that is designed to help reinforce and sustain the knowledge and skills taught in Richardson’s sales training programs.

The new reporting analytics platform includes real-time performance heat maps that continuously analyze and present data, enabling a real-time understanding of how users are adapting to the desired behavior change and where additional coaching and skill development may be needed. QuickCheck analytic data is now able to be filtered, analyzed, and exported in many different ways through Qstream’s flexible tagging system.

The platform provides management and administrators with a set of new and standard sales management dashboards that feature hierarchical views that drill down on individual reps, team, and region performance. These new dashboards also provide weekly snapshot reports that display performance and engagement summaries, as well as proficiency comparisons within and across groups.

“At Richardson we regularly counsel our clients that training cannot be an event; it has to be bigger than three days of relevant learning and great facilitation in order to get behavior change back on-the-job. It » Continue Reading.

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September 20th, 2013

Sales Gamification & Contests that Work

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September Richy – Can a Sales Gamification Tool Drive Sales Team Engagement and Better Sales Results from Sales Contests?

It’s the start of a new football season and for millions of people there is a huge focus on Fantasy Football. For Adam Hollander, CEO of a new company, FantasySalesTeam, he is not only managing his Fantasy Football team, but helping clients manage their Fantasy Sales Team through his new sales gamification and sales enablement tool, FantasySalesTeam (FST), the winner of my September Richy.

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