Category Archives: Insight Selling
Can micro-moment sales and marketing help restore balance in the playing field?
Mobile devices and 24/7 access to information have certainly changed the way business is conducted. Case in point: More than half of all searches on www.Richardson.com are done on mobile devices, the numbers rising to 52% from 19% in less than a year.
In a B2C world, such a dramatic and rapid shift would make more sense, driven by on-the-go searches by consumers looking for restaurants or best product prices. But for a B2B company like Richardson? It’s hard to imagine someone waiting in line for a latte to suddenly tap her iPhone and say, “Siri, I need to implement a sales training transformation for my 5,000 global sales reps — which providers should I call?”
Andrea Grodnitzky to Present on Selling with Insights at the 2015 ATD International Conference and Expo
Andrea Grodnitzky, Richardson’s Senior Vice President of Global Performance Solutions, will be speaking at the ATD 2015 International Conference & Exposition in Orlando, FL on May 20.
Grodnitzky’s session will cover how, globally, organizations are implementing a selling with insights sales approach. She will discuss how these organizations are using insights to guide their clients to make the best decisions for their businesses. Buyers today are equipped with unprecedented access to data and information, but Grodnitzky believes they need knowledge and context to help them sort through the noise. This session will discuss how now, more than ever, the sales dialogue is a critical part of achieving sales success with this type of selling approach and what it really means to deliver an insight that will add value to clients.
“We are all aware of just how dramatically the selling landscape and buyer behavior has changed in our information-rich, always-accessible, digital world,” says Grodnitzky. “In this session, I will discuss not only why a selling with insights sales approach is necessary in today’s selling landscape, but more on what this approach really entails and how to roll it out in your organization.”
She continues: “This type of selling approach creates value, value creation builds trust, and trusted advisors influence today’s ultra-informed buyer. I hope that attendees will gain an understanding of how » Continue Reading.
Challenger® Selling: “Courageous Questions” Differ from “Grenades”
Many sales leaders are urging their salespeople to adopt CEB’s Challenger Selling™ model to ask “challenging” questions to have effective sales meetings with prospects and clients. The intent is to be more provocative, create differentiation in a crowded market, provide insight, and hopefully add more value to the conversation. This post is designed to share some mistakes I have been seeing with this approach and to offer suggestions for properly asking “courageous questions” in an effective sales meeting.
Insight Selling: Essential Skills for Shaping and Creating Sales Opportunities
Opportunities to grow your business with a major account come in three different modes: Respond, Shape, and Create.
When you respond to an opportunity, the customer has already identified the issue, the solution, and the expected outcomes. Now, a provider is sought. This is the most reactive style of account development. The scope and budget are usually already set. Pressures on both price and competition are often high. By no means should you ignore such opportunities. Flexibility is a key element of business. You have to be able to respond as well as initiate. But, responding is not the best way to develop and grow a business relationship.
Insight Selling – How to Move Beyond an Inward Focus and a Product-based Message
The Problem – Ultra Informed Buyers
Today’s buyers are savvier than ever, which makes selling to them a greater challenge for sales reps and teams. Whether they’re interested in a one-off transaction for a particular product or service, or a long-term strategic partnership, customers from companies of any size and industry can research just about anything they desire online, which puts them in a position of strength over sellers.
If your salespeople are selling the same old products the same old way, then you could very well be deep in a rut. Have you backed yourself into a corner as a commoditized order fulfillment broker rather than someone who can truly add value?
Value Strategy: The Foundation of Collaborative Account Development
Sales people must fully understand a client’s industry and business in order to bring real value to the client. This brings something into play called the value strategy, the way to gain this understanding. Value strategy is a plan of action designed to identify, generate, communicate and deliver the value that your company brings to the client.
Decision-making Needs Room for Big Data and Emotions
Few people need convincing that big data is not a phenomenon or fad. The ability to collect, track, measure, and analyze vast amounts of information to know more about your business, including sales, customer habits and trends, internal business processes, and supply chains, is too much to pass up. In fact, it’s often more than most businesses can handle. It’s not industry- or function-specific either — a quick scan of headlines across trade publications reveals that taking advantage of big data is on everyone’s mind.