Category Archives: Research Papers

July 8th, 2013

What the Kleiner Perkins Internet Trends Report Means for Sales Organizations

sales-organizations

What the Kleiner Perkins Internet Trends Report Means for Sales Organizations

As many of us return from an extended holiday weekend in the US, I thought that I’d give you something juicy to think about — and I am not talking about steaks and burgers! Venture capital firm Kleiner Perkins recently published their Internet Trends 2013 presentation on Slideshare.

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March 25th, 2013

Is Content the new Source of Sales and Marketing Disconnect? Take our Survey!

Content marketing has emerged as the “strategy de jour” for B2B marketers. According to the Content Marketing Survey Report published by E-Consultantcy:

Over 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree that ‘brands are becoming publishers’. Top content marketing objectives include: Search engine optimization, inbound lead generation, positioning a brand as a thought leader in your space

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February 1st, 2013

Attention Sales Leaders: 4 Predictions from Bersin Worth a Closer Look

Predictions from Bersin

Attention Sales Leaders: 4 Predictions from Bersin Worth a Closer Look

As a business or sales leader, you know how important it is to manage talent in your organization. Bersin recently published a great piece called “Predictions for 2013” that should be of interest to you.

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October 26th, 2012

Survey: Top Sales Improvement Priorities

Sales Performance

Top Sales Improvement Priorities

Let your voice be heard!

Richardson is conducting a short survey of sales professionals to help companies determine where they should invest in 2013 to improve sales performance. We would appreciate if you could take about 5 minutes to answer a few short questions. The information will be very useful for helping sales leaders align and prioritize initiatives. Your response will be kept strictly confidential.

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October 12th, 2012

Sales Performance Optimization (SPO) Survey

Sales Performance Optimization

Sales Performance Optimization (SPO) Survey

CSO Insights is conducting their 19th Sales Performance Optimization (SPO) survey, the past results of which have been featured in Business Week, Harvard Business Review, Fortune, etc.

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September 10th, 2012

New Research: Sales Training’s Role in the Implementation of Strategic Initiatives in the Sales Organization

Sales Training

A major challenge for many corporations is how to effectively leverage their training organizations for internal learning and development needs. Further, when planning to implement strategic initiatives across the organization, the need for understanding and collaboration is magnified.

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