Category Archives: Research Papers
What the Kleiner Perkins Internet Trends Report Means for Sales Organizations
As many of us return from an extended holiday weekend in the US, I thought that I’d give you something juicy to think about — and I am not talking about steaks and burgers! Venture capital firm Kleiner Perkins recently published their Internet Trends 2013 presentation on Slideshare.
Content marketing has emerged as the “strategy de jour” for B2B marketers. According to the Content Marketing Survey Report published by E-Consultancy:
Over 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree that ‘brands are becoming publishers’. Top content marketing objectives include: Search engine optimization, inbound lead generation, positioning a brand as a thought leader in your space
Top Sales Improvement Priorities
Let your voice be heard!
Richardson is conducting a short survey of sales professionals to help companies determine where they should invest in 2013 to improve sales performance. We would appreciate if you could take about 5 minutes to answer a few short questions. The information will be very useful for helping sales leaders align and prioritize initiatives. Your response will be kept strictly confidential.
A major challenge for many corporations is how to effectively leverage their training organizations for internal learning and development needs. Further, when planning to implement strategic initiatives across the organization, the need for understanding and collaboration is magnified.