Category Archives: Sales and Marketing Alignment

July 23rd, 2015

Three Easy Steps in Building your Mobile User Persona

Mobile User Persona

Today’s blog post was exclusively submitted and written by The Online Expert

Three Easy Steps in Building your Mobile User Persona

The digital boom has helped marketing and sales reach new heights. From conventional print, radio, and television, to the viral, social selling activities, online marketing, and now mobile, the pattern of business development strongly suggests that it will follow the type of medium most used by people. Smart Insight reported that mobile marketing will be vital in the success of marketing and demand generation campaigns for businesses this year.

However, there are a lot of factors to consider if you want your mobile demand generation campaigns to be more effective. Start by building mobile user personas necessary for your campaigns.

But first, what is Mobile User Persona?

Mobile user personas are essentially your ideal target market classified in different personalities depending on how they use their mobile devices, the type of mobile devices, how they consume content via their gadgets and a slew of other factors. It basically provides sales and marketing with ways to identify customer motivations, habits, personalities, expectations, and goals.

Building such personas will allow you to create strategies based on the mobile habits of your ideal customers, which can lead you closer to reaching your goal/s.

How to create mobile user personas quickly?

Building personas for your mobile demand generation and prospecting isn’t really different from defining your target market. The only difference is that you are » Continue Reading.

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January 12th, 2015

Content Marketing: How the Sales Team Should Work with Marketing

content-marketing-alignment

Content marketing: How the Sales Team Should Work with Marketing

In Part I of this series, we talked about the rising popularity of content-based marketing. A reported 93% of B2B marketing teams in North America are using a content-marketing approach, according to B2B Content Marketing 2014 research. While that’s an impressive number, only 9% of survey respondents felt it was “very effective,” while 33% said “effective.” That tells me people are jumping on the bandwagon without clear strategies, tactics, or implementation.

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January 7th, 2015

Content Marketing: How the Marketing Team Should work with Sales – Part I

Content Marketing: How the Marketing Team Should work with Sales  – Part I

Content marketing — it’s all the rage. A reported 93% of B2B marketing teams in North America are using a content marketing approach, according to B2B Content Marketing 2014 research. While that’s an impressive number, only 9% of survey respondents felt it was “very effective,” while 33% said “effective.” That tells me people are jumping on the bandwagon without clear strategies, tactics, or implementation.

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December 3rd, 2014

Quick Tips to Better Align Sales and Marketing

align-sales-and-marketing

Quick Tips to Better Align Sales and Marketing

Obvious fact: If you align sales and marketing teams, you will drive better leads, close more business, and reduce internal conflicts that may stand in the way of meeting objectives.

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September 27th, 2013

Why New Client Acquisition is a Lot like Flounder Fishing

New-client-acquisition

Why New Client Acquisition is a Lot like Flounder Fishing

This past summer, I spent some time fishing for flounder. While I was moderately successful, I still had plenty of time to think about the similarities between flounder fishing and new client acquisition. Consider the ways in which both work.

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July 31st, 2013

What Is Your Sales Effectiveness with Leads? You Decide.

sales-effectiveness-leads

What Is Your Sales Effectiveness with Leads? You Decide.

Leads

If you work in sales, they stink, right? Marketing couldn’t find an iron “sales-ready” lead with a magnet. If you work in marketing, sales reps couldn’t convert a good lead if their lives depended on it.

The reality varies by company, but in my experience the truth is usually somewhere in the middle. I want to be clear about that before I go on, because I don’t believe that the challenge with lead gen is just a Sales problem.  Get together like big boys and girls, and figure it out.

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May 29th, 2013

Sales Reps and Managers Tell us What they Really Think of Your Content Marketing Strategy!

effectiveness-of-content-marketing

Sales Reps and Managers tell us what they Really Think of Your Content Marketing Strategy!  

In the era of online research and lead generation, content creation and optimization now play a crucial role for B2B marketers to drive traffic and leads and elevate the perception of a brand as a thought leader. In this age of the empowered buyer, there is no question about the importance of being found when the buyer searches, and being perceived as a leader with whom they want to work.

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