Category Archives: Sales Effectiveness

December 11th, 2013

Mind the Gap! Five Gaps That Impact Sales Effectiveness and How to Fix Them

sales-effectiveness

There’s not just one big gap that impacts your sales effectiveness. In fact, there are several gaps (or chasms, depending on the severity) that get in the way of achieving peak sales performance. Failing to close these gaps prevents salesforces from achieving their optimal success. The most forward-thinking organizations address this situation by establishing a sales enablement strategy — a dynamic and long‐term initiative that provides the thinking and the tools to engage sales reps, sway buyers, and inform marketers. It’s all about smarter selling that transforms sales execution into a repeatable, results‐oriented process that ultimately creates optimal alignment between your salesforce and your customers’ buying processes.

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October 28th, 2013

Selling With Insights: When is the Best Time to Provide Insight?

selling-with-insights-video-18

Selling With Insights: When is the Best Time to Provide insight?

Insights can be provided through any phase of the sales process. Today, selling with insights is about the value you are able to bring to your client or customer through the solutions you offer. Your sales team members need to become a source of ideas and insights for their customers to add value while building credibility and awareness of how they can help. In this video blog, Richardson’s Dario Priolo, Chief Strategy Officer, talks about some of the  best times to provide insight and how to do so when that moment presents itself.

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October 25th, 2013

Dialogue: The Oldest New Killer Sales Skill

dialogue

Dialogue: The Oldest New Killer Sales Skill  

The World of Buying and Selling Has Changed

Few people disagree that professional selling has changed. The internet has disrupted standard selling approaches because it has changed buying behavior. Request for Proposals (RFPs) are more frequent, as buyers do their own research and engage suppliers much later in the buying process. Buyers attempt to drive us toward commoditization while sellers strive to differentiate. With closer budget scrutiny, senior executives and procurement professionals are more involved and the number of decision makers has increased.

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September 30th, 2013

Sales Training Programs: Mission Impossible or Mission Accomplished?

Sales Training Programs

Sales Training Programs: Mission Impossible or Mission Accomplished?

Let’s face it.  For learning and development leaders without a sales background, being assigned to develop sales training programs can feel like the kiss of death.  Even for seasoned sales training leaders, it isn’t a walk in the park.

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September 9th, 2013

What Is the Role of Technology in Sales Training Solutions?

sales-training-solutions

What Is the Role of Technology in Sales Training Solutions?

Adapted from interview with Dario Priolo, Chief Strategy Officer for Richardson and Michael Rochelle, Chief Strategy Officer for Brandon Hall Group

Part two our series on applying key practices in learning and development to sales training solutions.

It is fascinating to witness the innovation that is taking place across sales and marketing. And we are seeing opportunities to leverage technology throughout the learning process. When trying to improve the effectiveness of your sales training solutions, you must consider how technology can help your efforts.

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July 31st, 2013

What Is Your Sales Effectiveness with Leads? You Decide.

Sales Effectiveness

What Is Your Sales Effectiveness with Leads? You Decide.

Leads

If you work in sales, they stink, right? Marketing couldn’t find an iron “sales-ready” lead with a magnet. If you work in marketing, sales reps couldn’t convert a good lead if their lives depended on it.

The reality varies by company, but in my experience the truth is usually somewhere in the middle. I want to be clear about that before I go on, because I don’t believe that the challenge with lead gen is just a Sales problem.  Get together like big boys and girls, and figure it out.

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