Category Archives: Win-Loss Review

August 13th, 2012

How to get Real Value from Win-Loss Reviews by Sharing Insight Learnings

Win-loss reviews

This final step in the win-loss review process is the equivalent of the all-important follow through: whether you’re swinging a baseball bat or golf club, you don’t stop the motion once you’ve made contact with the ball. To get the best results, you continue the motion to fulfill the arc to completion.

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August 10th, 2012

Essential Questions to Ask Buyers in the Win-Loss Review Process

Win-Loss Review

One of the most critical components of your win-loss review process is knowing what to ask. This is a golden opportunity to connect with clients or potential clients to find out how your company is doing, including the quality of your sales reps, products, marketing, pricing, and delivery. Don’t blow it.

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August 6th, 2012

Capture Lessons Learned and Establish Action Plans from Your Win-Loss Review Process

win-loss capture process

If you stopped your win-loss review process after the interview, you would have spent quality time with a client or potential client gathering feedback on your business. That shows the client that you value your performance and strive to improve, as well as building goodwill toward future opportunities.

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August 3rd, 2012

Overcoming CYA – Who Should Really Own the Win-loss Review Process?

Many companies manage by numbers, which are important, but far from comprehensive. What’s the story behind the data? If your sales team is winning more pitches than they lose, you might consider leaving “well enough alone.” Something’s going your way, so don’t tinker with success, right?

Wrong. Even if you have a winning success rate, you still need to know what’s working well so that you can capitalize on it. And if you’re losing, find out what needs to change in order to turn those stats around.

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July 30th, 2012

A Drama Free Approach to Selecting Deals for Your Win-Loss Reviews

Win - Loss Review Process

In most organizations, reviewing every won or lost opportunity is impossible. While there is so much information about each sales opportunity in your funnel readily available, there is a point of diminishing returns. As the process owner or executive sponsor, you need to determine what’s most important and how much is “too much.”

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