Category Archives: Aligning Sales and Marketing
The Basics of Aligning Sales, Marketing, Operations, and Finance to Grow Profitable Sales
The concept of aligning sales and marketing has been well covered among the thought leaders, pundits, gurus, and analysts that cover these functional areas. Yes — we all know that changing buyer behavior requires tight alignment and that the hand-offs from lead to opportunity to close have to be carefully coordinated for maximum impact. In theory, it all sounds so simple, but in reality, it continues to be extremely challenging to execute. But the costs — inefficiencies, duplicate cost, and dropped balls — are simply too high to give up trying.