Category Archives: Brand Equity

May 31st, 2013

The Impact and Importance of Brand Adoption by Sales Reps and Managers


The Impact and Importance of Brand Adoption by Sales Reps and Managers

You may recall the research I presented a few weeks ago from the market research firm BuyerSphere that states the top two sources of information for executive level buyers are the web and word of mouth. This suggests that executive level buyers are turning toward brand influenced engines for the information they desire.

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