Category Archives: Content Marketing Strategy

May 29th, 2013

Sales Reps and Managers Tell us What they Really Think of Your Content Marketing Strategy!

effectiveness-of-content-marketing

Sales Reps and Managers tell us what they Really Think of Your Content Marketing Strategy!  

In the era of online research and lead generation, content creation and optimization now play a crucial role for B2B marketers to drive traffic and leads and elevate the perception of a brand as a thought leader. In this age of the empowered buyer, there is no question about the importance of being found when the buyer searches, and being perceived as a leader with whom they want to work.

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