Category Archives: Financial Services Sales Training

July 30th, 2014

Sales Reps Need to Earn Their Clients’ Trust — And Keep It

Clients Trust

Sales Reps Need to Earn Their Clients’ Trust — And Keep It

Trust is tough to build and easy to lose.

Buyers in the process of making a purchasing decision consider many factors, but none might be more important than trust. When hiring or renewing a contract with a product or service provider, a lack of trust can undermine any other variable and isn’t likely something that can be haggled over, such as price or delivery dates. This is especially true of large, long-cycle, complex sales typically found in sectors, such as financial and professional services, IT, HR, and accounting.

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