Category Archives: Gamification
Strategies for Sustaining the Impact of Sales Training: Overview and Key Findings
When you invest in something, you expect a return. Otherwise, such an investment is known as a donation (or more cynically, throwing your money away). Before making a substantial investment, you are likely to give it careful consideration. “What am I paying for? What will I get for that investment? Could that money be put to better use elsewhere?”
Lessons from the Super Bowl — Improve Sales Training ROI through Gamification
Super Bowls Can Produce Super Memories — But How Many Do You Remember?
Super Bowls are quite the spectacle of glitz and glitter, pre-game and halftime shows, over-the-top commercials, and of course the actual football game. It’s a nonstop distraction for anyone interested. Social media will be buzzing with chatter about the funniest commercials and maybe even some spectacular plays. But by the time you get to the office the next day, the details will have already begun to fade. You’ll often hear, “I liked the commercial with the baby and the horse, but I can’t remember what the product was,” or, “That touchdown pass was awesome” without being able to recount the details of the drive that made it possible.
Richardson Sales Excellence Review Nominated for Top Sales Blog
Richardson is honored to announce that we have been nominated for two Top Sales World Awards! The annual Top Sales & Marketing Awards contest recognizes “the heroes” of the sales and marketing space; to laud those companies and individuals who have gone that extra mile; who have been unafraid to challenge paradigms; who have had the courage to pioneer, when others remained wedded to the status quo. This year Richardson was recognized in the following categories. We would greatly appreciate it if you could take a few seconds to vote for us by clicking on the links below.
Top Sales and Marketing Blog Top Sales and Marketing Thought Leader
Complimentary Webinar – Gamification and Mobile Reinforcement: Making Sales Training Sticky
Richardson and Qstream are offering a complimentary webinar to introduce our groundbreaking technology from Harvard Medical School that helps sales reps remember complex processes and facts. This technology leverages mobile and social gaming to drive adoption and motivation and extends learning from weeks to years while maximizing your return on investment.
Richardson and SAVO Partner to help Maximize Sales Training Investment
Richardson has formed a partnership with SAVO Group, the market leader in sales enablement. The two companies are developing a Richardson configured edition of Sales Process Pro, a CRM-enabled tool that will maximize sales training investment and deal quality with a focus on continuous » Continue Reading.
Sales Training Programs: Mission Impossible or Mission Accomplished?
Let’s face it. For learning and development leaders without a sales background, being assigned to develop sales training programs can feel like the kiss of death. Even for seasoned sales training leaders, it isn’t a walk in the park.
September Richy – Can a Sales Gamification Tool Drive Sales Team Engagement and Better Sales Results from Sales Contests?
It’s the start of a new football season and for millions of people there is a huge focus on Fantasy Football. For Adam Hollander, CEO of a new company, FantasySalesTeam, he is not only managing his Fantasy Football team, but helping clients manage their Fantasy Sales Team through his new sales gamification and sales enablement tool, FantasySalesTeam (FST), the winner of my September Richy.
Making Sales Training Stick: Building a Continuous Learning Environment
You know the feeling. You’re driving in your car, trying to get where you’re going, but are frustratingly slowed by every traffic light on the road. Oh how you’d rather be on a smooth highway, free of traffic lights (and traffic) and motoring on toward your destination unimpeded. Sound familiar?
Success Story: Making Sales Training Stick and Extending Knowledge Retention through Mobile Gamification
“How do we make sales training stick?” That question keeps many learning and development leaders (as well as senior executives) up at night. You want your efforts to train your employees to take hold and be leveraged in their work, not wasted as a moment-in-time intervention. Here is an example of what one company did to help its leaders sleep more soundly while improving their sales reps’ performance.
The concept and practice of engaging people for business through games is not new. Marketing experts point to airline frequent flyer mile programs as an early form of gamification aimed at consumers. As for employees, pilots practicing and honing their skills using flight simulators is a good example of how training can be gamified.