Category Archives: insight selling sales training

May 8th, 2015

Andrea Grodnitzky to Present on Selling with Insights at the 2015 ATD Conference

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Andrea Grodnitzky to Present on Selling with Insights at the 2015 ATD International Conference and Expo

Andrea Grodnitzky, Richardson’s Senior Vice President of Global Performance Solutions, will be speaking at the ATD 2015 International Conference & Exposition in Orlando, FL on May 20.

Grodnitzky’s session will cover how, globally, organizations are implementing a selling with insights sales approach. She will discuss how these organizations are using insights to guide their clients to make the best decisions for their businesses. Buyers today are equipped with unprecedented access to data and information, but Grodnitzky believes they need knowledge and context to help them sort through the noise. This session will discuss how now, more than ever, the sales dialogue is a critical part of achieving sales success with this type of selling approach and what it really means to deliver an insight that will add value to clients.

“We are all aware of just how dramatically the selling landscape and buyer behavior has changed in our information-rich, always-accessible, digital world,” says Grodnitzky. “In this session, I will discuss not only why a selling with insights sales approach is necessary in today’s selling landscape, but more on what this approach really entails and how to roll it out in your organization.”

She continues: “This type of selling approach creates value, value creation builds trust, and trusted advisors influence today’s ultra-informed buyer. I hope that attendees will gain an understanding of how » Continue Reading.

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