Category Archives: Instructional Design

January 30th, 2013

What Does Customized Sales Training Really Mean, and Why Does It Matter?

customized-sales-training

What Does Customized Sales Training Really Mean, and Why Does It Matter?

Amy Smalfus, Richardson Senior Instructional Designer, contributed to this article.

Last week, we won a very competitive and hard-fought deal. The difference came down to our ability to deliver a customized sales training solution for the client that fit their exact needs. Many sales training companies claim that they provide customized sales training programs, but from our experience, this ranges from superficial changes (logo and a few words) to off-the-shelf content to ground-up development. I’d like to paint a picture of what customization means to us and explain why it is so important.

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