Category Archives: Jim Brodo
7 Quick Sales Tips for a Strong 2015 Close
The year has once again flown by and, for calendar-year companies, the fourth quarter looms ahead. For sales professionals, this means pedal to the metal to close out the year on a strong note. For sales managers, it means coaching and guiding teams to reach the finish line in good shape.
Here are some quick sales tips that may prove helpful in bringing 2015 to a strong close.
Social Selling: How is Twitter Effecting the Selling Process?
Using social media in the sales process to drive leads, build relationships, and accelerate revenue is a hot topic, but it requires an expert balance of art and science. Deciding which social selling tools you use will depend on what stage in the sales process you are in, what tools you have available, and of course which tools you are most comfortable with.
Lead Nurturing and Marketing Automation: Make Messaging More Personal?
Behind the scenes, marketing is tracking campaigns and sending leads to sales reps, but sales could lose good opportunities if they don’t make a personal connection. In this video, Jim Brodo, Senior Vice President, Marketing, builds on his earlier blog post, Some Do’s and Don’ts for Better Lead Nurturing and Follow Up, to further discuss the impact of marketing automation on the ability of reps to effectively nurture leads with a more personalized message. Please join him for this short video blog post.
Why New Client Acquisition is a Lot like Flounder Fishing
This past summer, I spent some time fishing for flounder. While I was moderately successful, I still had plenty of time to think about the similarities between flounder fishing and new client acquisition. Consider the ways in which both work.
Is Email on Life support as a Sales Effectiveness Tool?
A few months ago, I did a blog post on the Top Ten Disruptive Sales Technologies. I did not include email because it was pretty much a given, considering its serious blow to postal mail and phone tag. But it’s worth considering the question: Has the influx of new and more personal technologies put email on life support as a sales effectiveness tool?
Let’s look at two examples that suggest email may be on the way out for developing new clients and building relationships with existing clients.