Category Archives: Lead Qualfication

July 17th, 2013

3 Pitfalls that Still Make Sales Teams Waste Time and Lower Sales Effectiveness


Today’s blog is guest blog written by George Bronten, CEO of Membrain

The Internet is creating paradigm shifts in many industries and professions. New technologies such as inbound marketing, social media and mobility is changing how buyers find information to solve their business needs. When products and offerings look the same to buyers, I am convinced that how we sell will become an even stronger differentiator. Despite all of the technology and valuable information available online, I would argue that there are still three fundamental pitfalls that lower complex b2b sales effectiveness. Unless you have complete control of these, it will be difficult to rise above your competition, no matter how good your products and services are. The three pitfalls are:

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