Category Archives: leaders

November 19th, 2012

Getting the Message Right: The First Step in an Effective Change Management Process

Change Management

Getting the Message Right: The First Step in an Effective Change Management Process

 

Step 1: Refine the message

The first step in an effective change management process is for leadership to get the message right. And the way to do that is to try to connect what each person’s role in the change is, back up to the highest-level organization vision.

Many leaders have a tendency to speak in lofty terms and insider jargon while extolling their “big picture” vision — no matter who their audience is. True, they need to get their pitch down pat and reinforce their conviction through repeated telling of their story. But leaders should also realize that each audience is different, which includes having a unique perspective about what they’re hearing and its impact on them.

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