Category Archives: Leads
What Is Your Sales Effectiveness with Leads? You Decide.
If you work in sales, they stink, right? Marketing couldn’t find an iron “sales-ready” lead with a magnet. If you work in marketing, sales reps couldn’t convert a good lead if their lives depended on it.
The reality varies by company, but in my experience the truth is usually somewhere in the middle. I want to be clear about that before I go on, because I don’t believe that the challenge with lead gen is just a Sales problem. Get together like big boys and girls, and figure it out.
Although attendance at trade shows has decreased, trade shows continue to attract key providers and serious buyers. What’s happening with trade shows parallels what has happened in selling. With a click, buyers can learn about your company and your competitors’ products. So why do they continue to come to trade shows? What is it they are looking for in one of the last bastions of face-to-face marketing? The answer is clear: ideas, insights, collaboration, and the connection that comes with a handshake.