Category Archives: New Client Acquisition
Landing New Logos: Small Improvements to Make a Big Difference in 2014
How many new logo accounts do you need to land in 2014, how much will you to invest to achieve your objectives, and what can you do to get more bang for your buck?
Landing new logo accounts is essential to the health of any business. As hard as we try to maximize the potential of existing accounts, there will be some natural attrition over time as personnel and priorities change. New logos help build your base of accounts to expand, and landing new logos is an indicator of your relevance in the market and your ability to compete.
Why New Client Acquisition is a Lot like Flounder Fishing
This past summer, I spent some time fishing for flounder. While I was moderately successful, I still had plenty of time to think about the similarities between flounder fishing and new client acquisition. Consider the ways in which both work.