Category Archives: pre-call preparation

June 16th, 2015

Some of the Best Open-ended Questions for Winning Sales

open-ended questions

What are Some of the Best Open-ended Questions for Winning Sales?

There is no magic wand to reveal the five best open-ended questions to ask for all sales situations. That’s the bad news. The good news is, there are several ingredients that will make asking five great questions easier. Here is the recipe for success:

Remember the old joke, “Where does an 800-lb. gorilla sit? Anywhere it wants to.” Don’t be that gorilla, starting the questioning dialogue with the questions YOU want answered. Start the sales dialogue by asking about the client’s short-term objectives and needs. This approach allows clients to take the conversation where they want, so they can share what is top-of-mind for them, what keeps them up at night, and what is most important to them in the near future. Even though you control the conversation by the questions that you ask, let the clients control which areas they want to direct the conversation.

Here are some sample questions to consider and adapt, as appropriate:

“In speaking with your senior account manager, he mentioned three key drivers: X, Y, and Z. What specifically are your key objectives related to these drivers?” (This question leverages your preparation so that the question doesn’t feel too basic or unprepared.) “What are you trying to accomplish in the next six months?” “What is most important to you in your business right now?” “What has prompted the shift in strategy » Continue Reading.

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