Category Archives: Richardson sales coaching

March 20th, 2012

Train Sales Reps to Coach Themselves

By David DiStefano, President and CEO of Richardson

Effective sales coaching has been shown to significantly improve sales performance, but there are limitations to even the world’s greatest coaching practices.  You can’t be with every rep all the time, so what happens when something goes either unexpectedly wrong or remarkably right when you’re not there?  Is that coaching moment lost forever?

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