Category Archives: Richardson Sales Training
Richardson and Clients Take Gold, Silver, and Bronze; Recognized for Sales Excellence with Nine Stevie Awards
Richardson and its clients took Gold, Silver, and Bronze — a total of nine awards – at the Seventh Annual Stevie Awards for Sales & Customer Service. Winners of this international competition, which recognizes sales excellence in disciplines vital to business success, were announced Monday, February 25, at a gala ceremony at the Paris Hotel in Las Vegas.
What Does Customized Sales Training Really Mean, and Why Does It Matter?
Amy Smalfus, Richardson Senior Instructional Designer, contributed to this article.
Last week, we won a very competitive and hard-fought deal. The difference came down to our ability to deliver a customized sales training solution for the client that fit their exact needs. Many sales training companies claim that they provide customized sales training programs, but from our experience, this ranges from superficial changes (logo and a few words) to off-the-shelf content to ground-up development. I’d like to paint a picture of what customization means to us and explain why it is so important.
Top Sales Improvement Priorities
Let your voice be heard!
Richardson is conducting a short survey of sales professionals to help companies determine where they should invest in 2013 to improve sales performance. We would appreciate if you could take about 5 minutes to answer a few short questions. The information will be very useful for helping sales leaders align and prioritize initiatives. Your response will be kept strictly confidential.
Richardson Clients Win Gold and Silver in Brandon Hall Excellence Awards - Consultative selling skills and systematic approach to sales coaching and change leadership proven to help companies execute sales strategy and drive business outcomes
Richardson clients took top honors in the 2012 Brandon Hall annual Excellence in Awards for Learning, Talent Management, and Sales and Marketing. The awards included:
Gold, Best Model of a Growth Focused Organization — Cox Media Gold, Best Program for Sales Training and Performance — Experian Silver, Best Sales Leadership Development Program — Cummins
If you watched Super Bowl XLVI earlier this month, you might think that professional coaches, who manage winning teams, deploy a robust coaching strategy balanced between scowling and screaming. But look closer — professional sports coaches scowl and scream to motivate or “remind” their players of the need to execute the game strategy, in both real time (during the game) and beforehand in preparation for the game. While the game is being played, individual coaching does take place all around the head coach (on the field, in the booth, and on the sideline). It is no different in business, except maybe the screaming part. Business leaders know effective sales coaching happens with conversations, not commands — and the fabric of an effective coaching conversation is woven with questions.
By David DiStefano, President and CEO or Richardson
Last week, I shared how sales organizations can stop driving with their rearview mirror and turn on their headlights with predictive analytics. At Richardson, we call them verifiable outcomes.
David DiStefano, President and CEO of Richardson will be participating in an online panel discussion on sales effectiveness.