Category Archives: Sales and Marketing Disconnect

December 3rd, 2014

Quick Tips to Better Align Sales and Marketing


Quick Tips to Better Align Sales and Marketing

Obvious fact: If you align sales and marketing teams, you will drive better leads, close more business, and reduce internal conflicts that may stand in the way of meeting objectives.

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March 25th, 2013

Is Content the New Source of Sales and Marketing Disconnect?

Sales and Marketing

Content marketing has emerged as the “strategy de jour” for B2B marketers. According to the Content Marketing Survey Report published by E-Consultancy:

Over 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree that ‘brands are becoming publishers’. Top content marketing objectives include: Search engine optimization, inbound lead generation, positioning a brand as a thought leader in your space

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