Category Archives: Sales and Marketing

December 3rd, 2014

Quick Tips to Better Align Sales and Marketing

align-sales-and-marketing

Quick Tips to Better Align Sales and Marketing

Obvious fact: If you align sales and marketing teams, you will drive better leads, close more business, and reduce internal conflicts that may stand in the way of meeting objectives.

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October 15th, 2012

4 Ways Sales Leaders can Better Leverage L&D Teams

Sales Leaders can Better Leverage L&D Teams

4 Ways Sales Leaders can Better Leverage L&D Teams to Execute Strategic Initiatives

Working in harmony will almost always yield better results than constantly working at odds. Everyone can agree that Sales and Marketing are at their best when they work together, hand-in-glove style. Leaders of both business units are on the same page, working toward the same goals and on the same timeline. Conversely, when the relationship is contentious, there’s a lack of faith and respect toward each other, which is bound to yield subpar results that not only do each unit a disservice but the organization as well.

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