Category Archives: Sales Insight Call Strategy Checklist

December 9th, 2013

Leading with Questions or Insights In Sales Calls: What’s the Right Strategy?

leading-with-insights-in-a-sales-call

Leveraging insight in sales calls is a very popular strategy in this age of the empowered customer. Our clients often ask us when in the sales conversation their sellers should lead with insight versus lead with questions. The simple answer to this question is, “It depends.” I’ll provide some further guidance in this post, but I suggest you start by downloading our Sales Insight Call Strategy Checklist and share it with your sales reps.

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