Category Archives: Sales Leaders

February 16th, 2016

How to Transition from Sales into Sales Leadership


The talent pool for sales leadership comes from successful sales professionals. Organizations often reward excellence in selling by promotion into leadership roles. But, what’s missing is the realization that different skill sets are required for selling vs. managing those who sell.

Sale leaders need to build on their understanding of the sales process by adding skills in developmental sales coaching. At Richardson, we define this as an effective and time-efficient incremental coaching process that achieves results and helps make sales professionals responsible for their own development. At its foundation, this involves a shift from being a boss who evaluates performance to becoming a coach who develops team members by empowering their own growth.

What I see most often in new sales leaders is a tendency to be driven solely by metrics. They focus on deliverables from their team: the number of sales calls made, reports filed on time, and sales forecasts. These new leaders have been successful in the field, and they want to continue that success. What they don’t realize is their ability to achieve greater success rests with their capability to effectively manage their team. They need to develop their observation skills to assess how their people are doing and where they might need help. They need to recognize what’s going well, coach to verifiable outcomes, and give constructive feedback to drive success for the individual, the team, and the organization.

Moving from individual contributor to sales » Continue Reading.

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December 13th, 2013

Leadership Do’s and Don’ts for Maximizing Sales Training ROI: Where do you Stand?


The purpose of this post is to share my perspective, as a facilitator and former sales leader, on three common mistakes to avoid and five best practices to leverage as a sales manager in supporting a successful workshop that will drive sales training ROI.

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February 1st, 2013

Attention Sales Leaders: 4 Predictions from Bersin Worth a Closer Look

Predictions from Bersin

Attention Sales Leaders: 4 Predictions from Bersin Worth a Closer Look As a business or sales leader, you know how important it is to manage talent in your organization. Bersin recently published a great piece called “Predictions for 2013” that should be of interest to you.

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November 19th, 2012

Getting the Message Right: The First Step in an Effective Change Management Process

Change Management

Getting the Message Right: The First Step in an Effective Change Management Process


Step 1: Refine the message

The first step in an effective change management process is for leadership to get the message right. And the way to do that is to try to connect what each person’s role in the change is, back up to the highest-level organization vision.

Many leaders have a tendency to speak in lofty terms and insider jargon while extolling their “big picture” vision — no matter who their audience is. True, they need to get their pitch down pat and reinforce their conviction through repeated telling of their story. But leaders should also realize that each audience is different, which includes having a unique perspective about what they’re hearing and its impact on them.

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November 15th, 2012

5 Reasons to Automate Sales Methodology and Take Your Sales to the Next Level

Sales Methodology

There comes a time when businesses grow and mature to the extent that it makes sense to ditch the informal ad hoc ways of a startup and standardize functions and processes. The freedom and flexibility of how work gets done is often favored over the negative-sounding corporate way of doing things, such as adopting company-wide systems and procedures. True, each business unit, function, and location have subcultures within the overarching corporate culture that give those groups a tight-knit feeling and identity. However, they cannot be subordinate to or in conflict with the culture, goals, and objectives of the broader organization. That includes getting on board with new initiatives, such as automating a new sales methodology.

Impact of Automating Your Sales Methodology

The figure below from Revegy, Richardson’s CRM enablement partner, illustrates the impact that automating your sales methodology can have on increasing win rates while reducing losses and no decisions. While Group A realized improvements in all categories and increased incremental revenue, Group B suffered from old habits and failed to sustain what success they had.

As with any change, you’ll need to anticipate hearing “That’s not how we do things here” and be prepared to counter those objections with sound reasons to get in line, including not only benefits to the sales organization and company but also the individual sales reps.

5 Reasons to Automate Your Sales Methodology

Here are five reasons to automate » Continue Reading.

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October 29th, 2012

A Home Run Strategy to Help L&D Professionals Influence Sales Leaders and Create More Successful Sales Training Initiatives

Sales Training

In our business, we are well aware of the challenge that Learning and Development professionals face when working with sales or line-of-business leaders on growth initiatives. Sales training is often outside of the typical learning professional’s comfort zone because most have never lead sales teams or carried a bag — or haven’t done so recently. While they know that they shouldn’t be “order takers,” they end up in these situations because they don’t know to push back without ending up losing credibility or putting themselves in a political quagmire.

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October 22nd, 2012

How Often Should Learning and Sales Leaders Meet to Yield the Best Results?

Sales Leaders and Learning Leaders

Most strategic change initiatives within the sales organization involve some level of training for sales reps. The training could involve learning new processes, skills, or tools that will impact sales productivity. But, how well training is deployed and sustained can spell success or failure for your initiative.

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October 15th, 2012

4 Ways Sales Leaders can Better Leverage L&D Teams

Sales Leaders

4 Ways Sales Leaders can Better Leverage L&D Teams to Execute Strategic Initiatives

Working in harmony will almost always yield better results than constantly working at odds. Everyone can agree that Sales and Marketing are at their best when they work together, hand-in-glove style. Leaders of both business units are on the same page, working toward the same goals and on the same timeline. Conversely, when the relationship is contentious, there’s a lack of faith and respect toward each other, which is bound to yield subpar results that not only do each unit a disservice but the organization as well.

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