Category Archives: sales proposals

May 19th, 2014

Don’t Let Your Written Proposal Torpedo Your Deal

Don’t Let Your Written Proposal Torpedo Your Deal

What I am about to say may be an example of life being unfair. Obviously, a poorly prepared written proposal could cost you a deal. However, the most expertly prepared, well-written, catchy-reading proposal brings no guarantee of winning. To make things worse yet, an overly slick proposal might be a turn off.

Let me give an example of the third possibility, because I know that calling something “too good” sounds illogical. Take, for example, the redevelopment of a low-income housing project. Residents of the project will be represented on the committee making project decisions. Is an expensively produced proposal likely to impress them? Or, will it more likely send a message that you can’t related to them? Someone who kept in mind the human element could be more likely to win.

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January 8th, 2014

Five Gaps That Impact Sales Effectiveness and How to Fix Them: Part 2

sales-effectiveness

There are critical gaps in your business that prevent sales effectiveness. If these go unresolved, you’ll continue to struggle to hit your numbers. In part two of Five Gaps That Impact Sales Effectiveness and How to Fix Them, we will finish reviewing the list of gaps and recommended fixes.

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February 13th, 2012

6 Ways to Create a Winning Sales Proposal

By David DiStefano, President and CEO of Richardson

Your sales proposal may be your only foot in the door to a potential client. Here are 6 tips to make sure your sales proposal engages, educates and convinces from start to finish.

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