Category Archives: SAVO
A Day In the Life of a Sales Rep: Advice on How Sales Enablement Tools Can Increase Efficiency and Success from SAVO CEO, Mark O’Connell
Mark O’Connell is the President and CEO of SAVO, a fast-growth enterprise SaaS company and strategic alliance partner of Richardson. SAVO’s technology solutions improve productivity and performance of sales organizations and salespeople. This is the second part of our interview with Mark regarding sales enablement technology. (Read the previous post here.)
Dario: Are CRM and marketing automation tools enough to help sales reps?
Mark: The life of a salesperson has become more difficult with the pressures of time, complexity of selling, and ability to meet buyers’ needs. The simple idea of sales enablement having presentation material and content available at the right place and time is still a central idea, but the way it is served today has changed tremendously in recent years to align with how salespeople sell and how buyers buy.
Most companies have invested in CRM technology and marketing automation tools, which either create more opportunities or provide a place for salespeople to report on their progress on their current opportunities. Prior to implementing SAVO, most of our clients’ sales reps begin their day by opening Outlook and CRM. Most salespeople believe CRM is a management tool that they have to support. They are required to update their CRM system with information about the status of an » Continue Reading.
Advice on Rapid Growth and Enterprise Sales Success from SAVO CEO, Mark O’Connell
Mark O’Connell is the President and CEO of SAVO, a fast-growth enterprise SaaS company and a strategic alliance partner of Richardson. SAVO’s technology solutions improve productivity and performance of sales organizations and salespeople. Mark has led SAVO since the fall of 2010. He graciously shares his perspective on growing a company that ranked among Deloitte’s 2013 Fast 500™ list of fastest-growing companies in North America.
What Is the Role of Technology in Sales Training Solutions?
Adapted from interview with Dario Priolo, Chief Strategy Officer for Richardson and Michael Rochelle, Chief Strategy Officer for Brandon Hall Group
Part two our series on applying key practices in learning and development to sales training solutions.
It is fascinating to witness the innovation that is taking place across sales and marketing. And we are seeing opportunities to leverage technology throughout the learning process. When trying to improve the effectiveness of your sales training solutions, you must consider how technology can help your efforts.